Green Consumerism

Green Consumerism is the notion that by making production and consumption less violent and less exploitative, it is better, and at the extreme, good.

A lesser evil may be better than a greater one, but it is never good. Materialism can never be greened into goodness.

I am not against making choices of lesser evils - I am all for that! (Consider for example, using the local mutual bank or credit union versus the multinational corporate bank). However, greening (or 'fair trading') one's consumption is no substitute for the radical steps of moderation, frugality, and finally, spiritualisation.